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Project Profile - 2015/2016 America's Cup Wolrd Series Titles

A comparison of an early animatic vs final delivery for the world feed titles for the 2015 - 2016 America's Cup World Series.

The animatic was created in Cinema 4D with the shots edited in After Effects. The animatic went through many revisions to adjust for things such as music changes as well as animated characters which had an effect on timing and composition.

Style frames created for the initial pitch process, as well as being a bit of RnD early on, served as the starting point for the animatic. I built my scenes to be animation ready.

The project involved elements created in Cinema 4D, Houdini and Maya. Alembic and FBX files were used to export camera and boat animations out of Cinema and into Houdini to create the water sims and Maya for character animation, texturing and lighting. The first two shots came out of Cinema as the boat forming was created with a PolyFX modifier. The Cup was also rendered out of Cinema. Everything else was rendered out of Maya. Everything was then composited in After Effects. You can watch the final results below.

Learning Cinema...

The breakdown video above is a good motivator to looks past my annoyances with Cinema 4D and embrace it for motion graphics work. You can view the completed piece over on Vimeo.

Turns out here in Auckland, a lot of production studios use Cinema 4D. I had heard it was geared towards motion graphics and this week I did my first bit of work in Cinema 4D and it was... fine. Coming from 3D Studio Max, it is obvious how some things in Cinema are much easier to do. What had me a bit frustrated at times were the really basic things. Gizmo/pivot points seem to be a bit illogical once you start building up splines or add modifiers. Extrusion and bevel controls feel a bit limited. Either I'm missing something but why can't I create proper dummy objects?

It's still early days for me so my opinion isn't final, and I'm sure in a few weeks I'll be raving about Cinema. Until then I shall do right by the Internet and bitch about the learning process!

The Gift, by Carl Erik Rinsch

An interesting mix of film making and advertising, reminds me a bit of the shorts put out by BMW a few years ago (in terms of quality/production value). This was interesting enough that I will forgive the Philips TV product placement (they did pay for this so it seems fair). This is now in the process of being turned into a feature film, shocking.

This is one of five shorts that are part of a campaign called Parallel Lines, you can view the other film over at www.cinema.philips.com.