An interesting mix of film making and advertising, reminds me a bit of the shorts put out by BMW a few years ago (in terms of quality/production value). This was interesting enough that I will forgive the Philips TV product placement (they did pay for this so it seems fair). This is now in the process of being turned into a feature film, shocking.
This is one of five shorts that are part of a campaign called Parallel Lines, you can view the other film over at www.cinema.philips.com.